This book explores the rhetoric and reality of digital visualculture. It agues that contemporary media is characterised byunique real-time forms that demand qualitatively distinct viewingrelations. An ambitious work of historical and theoreticalresearch, the phenomenon of media participation is considered inrelation to defining characteristics of digital capitalism, and itsprevailing modes of performative individualisation. The bookexplores a series of media genres (the news, reality entertainm ...